Business - FAQs

How can I make sure my company's website translates to a BlackBerry or iPhone?

Put simply, you'll want to have a mobile version of your website built by a web developer who specializes in mobile applications. To find one, you can ask the team that built your current site if they can handle it or have any recommendations.

Once hired, the developer will create a mobile-only URL for your website (usually denoted by an "m." in your URL) that a first time user can access when they find your site on their smartphone. This will take them to a stripped-down version of your website that loads quickly and is easy to read and navigate on today's smartphones.

But before you invest in this app, step back and figure out whether or not your current customers would use or need it. Does it truly add value to your customers' experience? If it does, go for it. If you're not sure, ask them.